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Blogging 101 is mostly about the blogging

vocabulary. To understand blogs, you need to know

the terms blog, platform, domain, and web host.

Once you have mastered these key elements of

blogging, you can enter any conversation about

blogging with confidence. After you know what

exactly a blog is, you will be on your way to

passing the final exam of blogging 101.

Blog is short for weblog, which simply means a

series of online posts presented in reverse

chronological order. That's all! Most blogs are text,

but there are also photo blogs and video blogs. The

rest of blogging 101 has to do with the technical

side of things. If you are setting up a blog, you will

need a platform, a web host, and a domain. A

blogging platform is a computer software program

that allows you to write posts and to update your

blog. Your platform is also what you use to design

the look of your blog, from color scheme to font

size. The web host is sort of like the virtual file

cabinet where your blog is stored. Your computer

communicates with the host when you upload or

edit a post. The domain is the online address of

your blog, and usually ends in ‘dot com'. Now that

you know what a blog is, what a platform is, and

what domains and hosts are, congratulate yourself!

You have passed blogging 101.

A lot of blogging software is specifically designed to be

simple to use, but even the least intimidating blogging

program can feel very overwhelming to somebody who

has not spent a lot of time learning the ins and outs of

different kinds of software. Particularly for newer

bloggers, learning how to use the interface of blogging

software is the most difficult part of blogging. If you are

somebody who feels comfortable expressing themselves

in another medium, it may prove to be well worth your

time and effort to learn blogging software, but that

doesn't mean that the task will be easy.

The main thing that will help you find success as you

learn how to use a new kind of blogging software is to

try and take things slowly. Many people get so excited

about learning to blog that they try to rush into the thick

of it and start exploring the most complicated features

of a program right away. This can lead to getting

confused and feeling frustrated, and all too many

potential bloggers burn out during this stage of the

process. If you take your time learning the basics of

your blog software program before you move on to

more advanced techniques, you will be more likely to

retain what you have learned, and to keep feeling

positive about your ability to understand the world of

Click Away

If you already spend a fair amount of time blogging,

money may come to you literally as soon as you ask for

it. Once you have an established blog with a regular

readership, it is easy to turn a profit through advertising.

By hosting sponsored links or banners, you can see

income from your hobby almost overnight. Even if you

did not start your blog intending to turn a profit, making

supplementary income from your blog may be easier

than you think.

Of course, even for people who have spent months or

years blogging, money from advertising revenue may

not add up to a large sum. The amount of money that

you can make as a blogger depends on a lot of different

factors, but perhaps the most important element of the

equation is the topic of your blog. If your blog is on a

subject that appeals to a demographic that advertisers

have a strong desire to reach, you will be more likely to

be able to turn a large profit on your blog than if your

blog is on a fairly obscure subject that does not draw

the kind of audience that advertisers need to appeal to.

Of course, the only way to find out where you fall on

this spectrum is to try hosting some ads. If you are

already blogging, you have nothing to lose.

For first time bloggers, a free blogging web site is a

great way to get started in the blogosphere. Popular

blogging web sites like blogger and eponym allow users

to set up and host a blog without paying any fees at all.

This encourages people to start blogging, because the

fact that one of these sites can provide you with all of

the tools that you need to get your blog up and running

without spending any money means that you have

nothing to lose by starting a blog. The fact that it is so

easy to find a way to blog for free is one of the reasons

why so many people who have never had any other kind

of web presence before find themselves drawn to

blogging.

By signing up with a free blogging web site, you may

find it easier to get listed in search engines that you

would if you were starting your own blog from scratch.

For example, google runs the free blog hosting site

blogspot and crawls its pages very often looking for

updates, so if you have your site hosted by blogspot you

are almost guaranteed to be listed on google's blog

search engine. This easy access to search engines can

take some of the work out of promoting your blog, and

can help you gain a following with a minimum of

marketing effort.

If your blog attracts a large readership, you may want to

consider moving your site. Many people feel that being

hosted by a free blogging web site gives a blog a kind of

amateur flavor that is fine for a new member of the

blogosphere, but is not appropriate for a high-profile

blog. Having your own domain can help you make your

blog feel professional, and finding a company that will

host your domain is not difficult or expensive. Once

your blog takes off, you will probably be able to sell

enough advertising space to be able to afford to buy a

domain and pay for a hosting package, and still have

money left over. However, it does not make sense in

most cases to invest in these glossy luxuries before you

have a sizable readership.

Starting your blog on a free blogging web site is a great

way to build a following before you spend any money

on your blog. If and when your blog becomes popular

and you are ready to take the next step and purchase

your own domain, your readers will follow you to your

new home. The fact that it is possible to use a free blog

host like blogspost, blogger, or eponym as a kind of

incubator for your blog is great news for bloggers

Corporate blogging is a relatively new idea, and the jury

is still out on whether it will succeed. This controversial

marketing tool may be the beginning of a new kind of

advertising strategy, or it may fizzle out in a matter of

months. Many companies are looking for ways to

capitalize on the blogging trend, and many of these

corporations have determined that a great way to ride

the blogging wave is to keep a blog on their corporate

website. These blogs are often created to appeal to the

demographic that the company needs to court, and the

content may have quite a lot to do with the activities of

the corporation, or it may have very little to do with the

company itself. Often, a corporate blog will focus on

the kinds of content likely to attract the desired surfers,

even if that content is not related to the product or

service that the company provides.

Some bloggers feel that corporate blogging is a kind of

validation for the blogging movement, and shows that

this exciting new medium has really infiltrated the

mainstream. Other bloggers consider the kind of viral

marketing that corporate blogs practice to be unethical

or distasteful. In any case, watching the evolution of

corporate blogs and whether they survive and

proliferate or fail and disappear promises to provide

some interesting insight into today's consumers.

Joining an established blogging site like live journal or

blogger has plenty of advantages, especially for the blog

novice. Sites that host a lot of different blogs often have

very useful tutorials about building and updating your

blog, and you are likely to encounter a very user-

friendly software interface at an established blogging

site. In addition, these sites provide a kind of instant

community of fellow bloggers who can provide advice,

insight, and feedback. These established sites often

keep directories of their members, which can be great

news for your traffic logs because it means that other

bloggers on the site will find out about your pages.

However, there are also some downsides to linking up

with a large blogging site. By posting within the

established templates of a site like blogger, you run the

risk of having your blog look and feel like everybody

else's. The blogging movement is very much about the

creation of distinctive sites and the development of

individual voices, so it makes plenty of sense that many

bloggers would shy away from the cookie-cutter look

and feel that these blogging sites often promote. Many

bloggers feel that the content of a blog is what makes it

distinctive, not the look of the blog, but many members

of the blogging community feel that the visual impact

of a blog should match the originality of the writing.

Blogging news stories as they unfold is one of the most

exciting and controversial applications of technology

that bloggers have discovered. One thing that makes the

blogosphere so active is the fact that it is possible to

update a blog instantaneously, so the news on blogs

tends to be more current than the news in the paper, or

on television. Unlike news delivered by these other

media, news that appears on blogs does not have to

travel through a series of editors and administrators

before it reaches the public eye. This has some

advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog

before appearing in other media took place in July 2005

when terrorism struck London. As passengers were

evacuated from a subway car near an explosion, one

man took several photographs of the scene with his

cellular phone, and within an hour these images were

posted online. First-person accounts of the catastrophe

began appearing on blogs soon after these photos

appeared, and people all over the world learned about

the events in London by reading the words and seeing

the photos posted by bloggers.

The fact that these stories and images were being spread

directly by individuals operating without the added

filter of a reporter helped to make the crisis feel very

immediate to people across the globe. When it comes to

blogging, news often appears in a very personal context.

This has the potential to be the beginning of an exciting

new era of reporting, one that takes "New Journalism"

to it's logical next step by putting the power to shape

how the news is written and read directly into the hands

of the public.

Many bloggers and cultural commentators who are

champions of the weblog movement feel that this

growing trend of individuals who getting their news

from blogs is a good thing, because it makes the flow of

information more democratic. By decentralizing the

control of news, blogs allow more voices to enter the

field of debate about important current events.

However, many people are adamantly opposed to the

use of blogs as news outlets, and there are plenty of

good arguments on this side of the debate. Unlike

newspapers or television stations, few blogs have fact-

checkers, and there is little attention paid to journalistic

accountability on many blogs. This can lead to the rapid

spread of misinformation, and more than one falsehood

has taken the blogosphere by storm. The questions

about whether blogging news as it happens is ethical or

not are very complicated, but no matter where you stand

on the topic of current events blogs you are almost sure

to agree that this movement has the potential to

revolutionize how modern people get their news.

If you run a small company, you may find that the world

of blogging for business owners is a world that you

want to be a part of. Blogging is a great way to get the

word out to consumers about your product or service,

and it can even be useful for inspiring employee loyalty

and helping you keep your workers at peak morale. If

you are looking for a way to take your business to the

next level, consider what starting a blog might be able

to do for you.

Blogging for business owners has a lot in common with

all other types of blogging, but it has its own unique

pitfalls and strengths. The key to having a successful

blog as a business owner is keeping your goals clear

and concrete at every step of your blogging adventure. It

can be all to easy to get sidetracked, especially if you

are just learning about the exciting possibilities of

blogging technology, but if you want your blog to

succeed you need to stay focused. Write up a plan for

how often you will update, how you will promote your

blog and retain readers, whether you will feature

photographs or video, and other aspects of your blog,

and then stick to it with the same kind of determination

that you used when you built your company.

The term Blogging Tory refers to any one of the many

authors affiliated with the conservative Canadian

community known as The Blogging Tories. Today,

there are over a hundred and fifty text-based blogs

associated with the group, and there are new Blogging

Tories every day. The Tories stand as an inspiring

example of a successful online community where the

ever-increasing numbers of affiliated members enjoy a

fertile environment for discussion and debate about the

ideas that shape the face of Canada.

The majority of Tory bloggers do make political events

and topics the focus of their blogs, but not all of the

content that a Blogging Tory creates and publishes is

overtly related to the movements of the Canadian

parliament or the prime minister. Although the

community members were brought together by a shared

conservative viewpoint, the fact that not all of the

postings on all of the member's blogs focus on political

topics is one of the most exciting things about the

Blogging Tories. On any given day, the main website's

blogroll may feature postings about Olympic medalists,

a James Bond film festival in Quebec, or a comical

personal experience with a telemarketer. The idea that

having a political affiliation in common makes it

possible to have a fruitful discussion about other kinds

of topics has interesting implications for how online

communities are established and how they grow.

The definition of blogging is something that is very

much in flux, as the new technologies that appear every

day redefine what a blog is, what a blog can be, and

what a blog should do. For many years, blogs were

defined as text-based websites that kept records of days,

similar to a captain's log on a sailing ship. However,

this started to change as the group of people who kept

blogs became more diverse. The more bloggers began

to explore the limits of the medium and of the

technology that made it possible, the more the

boundaries of what could be called a "blog" expanded.

Today, there are an abundance of photo blogs, and there

are even video blogs as well. Mobile blogging devices

may well change the definition of blogging entirely by

making it possible for bloggers to create new kinds of

posts. Another element of the blogosphere that is

starting to redefine blogging is the corporate blog. As

more companies hire writers to keep blogs with the sole

purpose of creating positive buzz about their brand,

bloggers across the globe are arguing about whether

these manufactured blogs are really worthy of the name.

Between all of these different forces that are constantly

expanding and reshaping the blogosphere, it is difficult

to imagine that the definition of what is and is not a

blog will ever remain fixed for very long.

There are many free blogging tools on the market, but

loading up your blog with all of the free accessories that

you can find isn't necessarily a good idea. While it may

be tempting to add a visitor counter, a flashy

background, an exciting new font, and a cluster of

quirky animated gifs to your blog, this kind of plan can

easily backfire. The key to getting the most from free

blog tools is being selective.

It is a great idea to learn about all of the kinds of free

blogging tools that are available so that you can make

an informed decision about what to add to your blog,

but try to remember that just because you can have

something doesn't mean that you need it. Practice

restraint and only choose the options that you think will

really be useful. If you can find out how many visitors

are reading your blog by checking your traffic statistics,

a visitor counter is likely to add unnecessary clutter to

your page. If your blog is text-based, a flashy

background can be more of a distraction than an benefit.

Be realistic about assessing what kinds of blog

accessories will help you realize your vision and

improve your site. Remember that even a blog tool that

doesn't cost you any cash may not be an asset in the

Choosing a free blogging site can feel overwhelming

because there are so many options. There are several

large free blog-hosting sites that dominate the

blogosphere, but there are also smaller sites. Whether

you decide to join up with an established site like

blogger or whether you choose to sign on with a

relatively new venture depends on what your priorities

are.

Reliability is perhaps the best reason to opt for a large

and well known free blogging site. When you choose to

have an established brand host your blog, you can feel

secure that your blog will not crash often and will not

disappear in the middle of the night. A company that

has been around for a while is likely to have the

resources to make sure that its clients aren't

unpleasantly surprised by any technical glitches.

However, many bloggers decide that this isn't enough

of a selling point. The bloggers who choose to go with

smaller, newer blog hosting sites do so for a variety of

reasons, but perhaps the number one advantage is a

fairly abstract one. Bloggers tend to relish the fact that

the internet is a place where the underdog has a strong

chance of success, and by choosing to have a small

company as a blog host, a blogger is casting his or her

vote for David against Goliath.

When it comes to personal blogging, documentary is

the default genre. There are plenty of blogs that serve

other functions, but many blogs are primarily catalogues

of the life experiences of their author. Although there

are quite a few blogs that focus on collecting poetry and

other forms of creative writing, the vast majority of

personal blogs are in some sense documentaries.

For many years, the act of making a documentary was

meant to be an objective act of reporting the sights and

sounds that the filmmaker, writer, or photographer

encountered. However, in contemporary times there has

been a movement towards embracing the subjectivity

inherent in the documentary form. This means that

modern documentaries often reflect the distinctive

voice and sensibility of their creator, and the fact that

todays documentaries often revolve around personality

blurs the lines between documentary and memoir. Blogs

rest somewhere between these two genres, muddying

the distinctions even further. Personal blogging,

documentary, and memoir are now irrevocably

intertwined, for better or for worse.

Although few bloggers think of themselves as making

documentaries in any formal sense, every time

somebody sits down in front of a computer and types up

a record of their day, they are documenting their own

historical moment. The things that we take for granted

about our daily lives, like the way that we use specific

modes of transportation, or the kinds of products that

we buy, often seem quite fascinating to people who live

in circumstances different from ours, and it is this kind

of fascination that is at the heart of many documentary

projects. When people think about blogging,

documentary is not very likely to be the first adjective

that crosses their minds, but a few decades down the

road it is very likely that todays blogs will be seen

primarily as very subjective documentaries of our era.

The people of tomorrow will almost certainly look to

the blogs of today for insight into our historical

moment.

When it comes to blogging, documentary may not be

the aim of most people who spend their time posting

their thoughts and ideas on the internet. In some ways,

the documentary aspect of blogging is more of a side

effect than a primary goal. However, the fact that so

many people are interested in publishing these public

online diaries shows that personal blogs are about more

than just rumination. The fact that bloggers are so

stimulated by and interested in sharing their ideas with

each other reinforces the idea that personal blogs are, in

some ways, documentaries meant for public

consumption. Documentaries appeal to people who are

curious about other ways of life, and many people who

regularly read others personal blogs are looking for this

same kind of new perspective.

Many people dream of blogging for profit, and this goal

is not far beyond the reach of someone with average

intelligence, a willingness to work hard, and a basic

grasp of blogging technology. However, very few

people manage to reap the profits they want from their

blog. Most people who attempt to make money with

their blogs do not succeed for two reasons. Often,

bloggers have unrealistic expectations of how fast their

readership will grow and how much money they will

make, and when these expectations are not met the

disappointment can crush the desire to continue

blogging. The other trap that many bloggers fall into

has to do with lack of planning. If you want to turn a

profit as a blogger, the key to success is to make a

realistic plan and stick with it.

To succeed at blogging for profit, the main thing that

you will need is a large readership. The higher your

traffic, the more advertisers will agree to pay you.

However, cultivating the regular visitors that you will

need in order to make a profit isnt easy. As more and

more blogs appear each day, having a great idea or a

wonderful writing style is no longer enough to get

attention. You need to be able to market your blog

effectively.

Too many bloggers spend all of their time writing posts

and almost no time marketing their project. To be

certain, updating as often as you can is a great way to

keep your blog high on blogrolls and high in blog

search engines like technorati, and once your readers

know that you update frequently they will return to your

site on a regular basis. However, it does not matter how

often you update if nobody is reading your page, so dont

skimp on the time that you spend drawing visitors to

your site. To make your dreams of blogging for profit a

reality, try decreasing your number of posts and using

some of that time to draw new visitors by setting up

link exchanges with other bloggers, making contacts in

the blog community, and following other established

modes of winning traffic.

Of course, even if you are a marketing genius or have a

really great idea for a blog, success is not going to

happen overnight. Building the kind of readership that

blogging for profit requires takes time, and in all

likelihood it will be at least several months before you

are able to turn much of a profit. Try to stay committed

to your blogging project during this initial rough period.

To stay motivated, set goals for how often you will

update and how many readers you want to attract, and

then reward yourself for sticking with your plan.

There are two major types of business models that

entrepreneurs use to make money blogging. The first

and most common way to turn a blog into a profit

making machine is to sell advertising to different

companies and brands who want to reach that blog's

readers. The second kind of money making blog is one

that helps a single brand improve its image by creating

positive associations between the blog and the product

in the mind of consumers. Both kinds of blogs can

make a lot of money, especially if the creator has a keen

mind for marketing.

If you are blogging with the goal of selling advertising,

there are two basic ways that you can go about

recruiting sponsors who want to put ads on your site;

you can let someone else do all of the legwork, or you

can do the work yourself and keep all of the revenue.

Within the first group, many people make money

blogging by selling space through Google's AdSense

program. The advantages of this program are numerous,

as it requires very little effort on the part of the blogger

or webmaster to begin raking in profits. However, most

people discover that they make less money through this

method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to

put banner ads or sponsored links on your blog can take

quite a bit of time, but it is often fairly lucrative. If you

have a lot of contacts in industries that are related to the

topic of your blog, you may want to try to go this route.

People who have a strong background in sales and are

experienced at pitching proposals can make quite a bit

of money by renting blog space to interested companies.

The most serious problem with this model is that you

often have to build quite a sizable readership before you

can attract advertisers, which can mean that you have to

do several months of work before you start to make

money blogging.

As blogging becomes a more and more lucrative

business, a lot of established companies are considering

how they can get into the action. One way that

companies are capitalizing on the blog movement is by

having blogs that provide a kind of friendly face for

their corporation. Often, a company will employ an

established blogger to create a weblog designed

specifically to appeal to that company's customers and

to create positive associations with the brand in

consumers' minds. More than one writer who never

even dreamed that he or she could make money

blogging has been approached by a company and

offered quite a pretty penny for this kind of gig.

Technology

If you are interested in blogging, consolidation, debt, and

other financial topics are sure to appear in many of the

blogs that you regularly read. Techniques to make and

manage money are some of the most popular topics for

bloggers to explore on the web, so it is little wonder that

so many bloggers turn their attention to dealing with

debt. Falling into debt is all too easy, and getting out of

debt can be very difficult for people who do not have a

lot of financial expertise. For people who have a knack

for dealing with finances, blogging about their insights

and knowledge can be a great way to literally and

figuratively share the wealth.

If you are considering getting into blogging,

consolidation, debt, savings, and investment topics can

prove to be very fruitful things to write about. Many

professional bloggers who make a living off of their

blogs spend their days writing about money. If you

know how to court advertisers and build a blog fan

base, you can make money just by talking about money.

If you are familiar with loan consolidation, negotiating

settlements with credit card companies, or any other

financial topics, consider using your knowledge to

create a successful blog. By sharing your expertise, you

may be able to help your readers get out of debt while

you reap sizable monetary rewards for your time and

Mobile blogging is an exciting phenomenon that is

sweeping the blogosphere. One of the reasons why a lot

of bloggers are attracted to the medium of blogging in

the first place is that they enjoy being able to make

frequent updates and posts that keep all of their visitors

up to speed with current situations. Mobile blogs, or

"moblogs," take this to the extreme by allowing users to

post things literally as they happen. This new wave of

moblogs and mobloggers keep web surfers up to date

with good and bad events of importance as they occur

all over the world, helping to make international

communication faster and more accurate.

Many people feel that the limitations of blogging have a

lot to do with geography. After all, there is only so

current that a blog can be when you need to run home

and boot up in order to update it. However, mobile

blogging marks the beginning of an thrilling new era

when web-based communication can happen

spontaneously from any location. Moblogging devices

mean that there is almost nowhere on the planet that

remains off-limits for bloggers.

Mobile blogging is still in its infancy because the

technology that makes it possible has only recently hit

the global market. The first moblog technology became

available over a decade ago, but it is only the past two

or three years that mobile web devices have become

user-friendly enough to appeal to most consumers. As

camera phones and other mobile technology become

more popular, more and more bloggers are getting away

from their desks and are hitting the streets. Moblogging

is becoming much more widespread that it was even a

few months ago, and mobloggers are quickly attracting

a lot of attention with the blogging community. It is not

yet clear whether moblogs will become the dominant

kinds of blogs in the years to come, but the current

trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites

where current events are unfolding, which is one of the

reasons why mobile blogging has so much thrilling

potential to revolutionize the blogosphere. A moblogger

with a camera phone can post blog entries from, say, the

foot of the podium at a presidential speech, or from the

stands during the final moments of the world series.

This enables bloggers to experience the same real time

thrills that live television coverage provides, but in a

more democratic medium. The combination of mobility

and individual control that moblogging provides

certainly places mobloggers on the cutting edge of

today's communications technology, and it is hard to

imagine that the number and prestige of moblogs will

not continue to grow in the coming years.

Choosing which blogging platform to use is one of the

most important decisions that you can make as a

blogger. The right platform can make blogging a

breeze, and the wrong platform can make blogging a

chore. Because the program that you use to blog with is

such a powerful part of your blogging experience, it is

well worth putting in the time to find a platform that

provides your ideal balance between a user-friendly

interface and a flexible framework that allows you to

make your blog look and feel unique. Finding the right

platform isn't always easy, but with a little bit of

contemplation and a little bit of research, you will be on

your way to finding the perfect blogging platform.

Deciding what your priorities are in terms of ease of use

versus customization. Most highly customizable

blogging platforms, like moveable type, are a bit more

difficult to use than very automated platforms like

wordpress. If you are new to blogs and to internet

technology, you might want to sacrifice the ability to

create a custom background design or to integrate a

unique font into your template in order to find a

program that will be easy for you to use. On the other

hand, if you are a veteran web designer with knowledge

of html or javascript, you will probably find the

limitations of a user-friendly platform to be frustrating.

There is no such thing as a blogging platform that is

objectively the best platform, because every blogger has

unique needs. The blogging movement is very much

about individuality, so it makes plenty of sense that

there would be many different platforms available that

are designed to meet the needs of different kinds of

individuals undertaking different kinds of projects. This

diversity is a good thing, because it means that you will

almost certainly be able to find a program that suits

your level of technical aptitude.

However, the fact that no two bloggers need the same

thing from a blogging platform can make your search

for the right platform a bit tricky. When you are reading

reviews of different platforms, try to keep your

priorities in mind and do your best to take into account

the position that the reviewer is coming from. For

example, a negative review written by an accomplished

software designer who complains that a popular

platform is too limited may tell you that the platform in

question is ideal for a beginning blogger. There is no

such thing as the perfect platform for everybody, so

instead of looking for the "best" platform, look for the

best platform for your specific criteria.

Of all of the different kinds of programs on the market

today, many people feel that Microsoft's recently

released ASP.NET blogging software is the most

advanced. In many ways, this particular program is

more adaptable and more versatile than any other

blogging software on the market. Although most of the

people who favor the program are accomplished coders

who are familiar with programming languages like html

and C++, this new program from Microsoft is much

easier to use than a lot of other blog design software

that incorporates hands-on coding. One of the things

that makes ASP.NET stand apart from its competitors is

the fact that it allows designers to use a wide variety of

programming languages when they build a blog. This

means that a larger number of coders can realize their

dreams by programming in the language with which

they are most familiar and in which they are most

accomplished.

A lot of people have welcomed ASP.NET blogging

software with enthusiasm and with open arms.

However, that doesn't mean that the ASP.NET program

is right for everybody. If you are not familiar with

computer languages like javascript or perl, you may

find that the release of ASP.NET does not directly

affect you at all. However, if you are an experienced

web designer, you are likely to find much to celebrate in

this exciting new program.